You’re already creating a product or offering a service someone wants, so now you just need to convey it with the right branding. It’s often more straightforward than you think, especially if your product or message is clearly defined. Dive into the community you’re working for and get to know what they want to see and experience. When planning your brand voice and style guide, think about who you cater to and the types of consumers you’re looking to attract. In a world of endless details fighting for your audience’s attention, the best way to pull them in is to meet them where they are. Decision fatigue is real, and with all the different names and styles, it can be hard to narrow it down. In one study, 85% of participants said they base their purchase of a specific product on color!Ĭustomers have hundreds of options. According to research from analytics expert Neil Patel, color is king. When you think about the brands you use most, you might not consciously think about the color of the design, but the way it’s packaged and marketed all play a vital role in purchasing decisions. The choices you make in your palette will help set the appropriate tone for your content, whether that’s to grab immediate attention or attract audiences through subtle messaging. Popular opinion, era-specific trends, and even cultural background can factor into how we feel about a particular shade.
Color PsychologyĬolor psychology studies how certain colors impact human behavior, and these findings can have a huge impact on how messages are perceived. That’s why we’ve put together this guide to help you own your digital presence through content, starting with color. With that in mind, we understand that not everyone who uses our platform has a brand or design background. From realtors looking to create a digital hub for real estate listings to nonprofits working to amplify social impact messages, Issuu users form a strong global community of creators. At Issuu, we’re proud to host content creators from all backgrounds, all over the world, and with different areas of expertise.
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